# Brand Deals

**Replace:** Agency deals, influencer platforms

***

## Before

* Agencies and platforms take large cuts
* Brands waste budget on misaligned reach
* Creators struggle to monetize consistently

## With Candao

* Ghosts match brands to creators based on real signals
* Deals negotiated, tracked, and settled transparently
* Optional "contribution tokens" represent performance rights

## Why Users Join

* Creators keep more, brands get better ROI
* Transparent deal tracking

## Why Partners Win

* Growth and cross-app activation increase score

***

## 💰 The Numbers

**Creators and brands keep more — no agency middleman taking 30-50%.**


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://wp.candao.io/use-cases/brand-deals.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.